Who is Assistance League? It is a question too many people still ask. As one of the oldest and most successful non-profit organizations in the country, the members of Assistance League help tens of thousands of people every year. The organization is run entirely by volunteers who handle a number of projects such as Operation Schoolbell® which provides clothing and shoes for children in need.

After having gone through a major rebranding in an effort to increase visibility and recognition, Assistance League called in Bungalow to take them to the next level. Their goal was to secure corporate partnerships with major corporations around the country to magnify their efforts.

We provided them with a kit to pursue these relationships. The crux of the design dilemma was to make AL look professional enough in the corporate world, without losing the essence of their down home, accessible nature.