The owners of Triesca Corporation came to us to help them brand their new herbal supplement product line. Herbal detoxification is all the rage in Europe. Here in the U.S., it is something that is relegated to the Birkenstock crowd. Triesca’s goal is to successfully take their product from the health food market to the main stream. Their target demographic is urban women ages 30-55 buying for themselves and their husbands. Their products will be sold through Direct Marketing and eventually, retail. They will also be marketed through personal trainers and yoga/pilates studios.

Bungalow developed a comprehensive strategic identity and brand for the internal cleansing program. Starting with a market analysis of the existing competition and related products, we identified the target market, developed a brand name, corporate identity, individual product names, a design platform on which packaging, collateral, marketing materials and website could be established.