Professional photographer, Carl Schneider, was staying at a trendy boutique hotel when he realized that the only thing in his room he couldn’t purchase at check-out was the art on the walls. An idea was born: Hotel Art Gallery.

With his extensive connections in the visual arts field, he assembled a collection of artwork to offer to hotels for resale. The challenge: to find a way to convey this brand new business model to potential customers – luxury hotels. Enter Bungalow.

We created an identity that quietly speaks volumes about the the quality of the art. The storytelling starts with the name, and continues with the logo, with its nod to a museum plaque. The gallery aesthetic is carried throughout the collateral and website, in a visual language that is familiar to the luxury hotel industry.